If you work in creative advertising, it’s likely you have grown up being creative. From as long as you can remember you were someone who wanted to solve problems and was not just satisfied with the end result, but wanted to know how you got there.
Because of this way your mind worked, you were inspired early on to engage in activities such as drawing, writing, directing, singing or playing music, all of which lead you to become involved in creative advertising.
If you are faced with a creative advertising roadblock, stop for a moment and reassess. The most effective strategy to get those creative juices flowing again is to utilize simple creative exercises. These will sharpen your skills and get you back in the artistic mind flow that you need to be in in order to be successful in creative advertising. Plus they are fun!
Below are 3 creative exercises you can do to give your brain the inspired boost it needs:
1. Package and Brand Yourself
If you were available to buy in your favorite store, how would your brand packaging look? As a creative advertising professional, you know how much the final packaging matters. You need to think of the display, an appealing product name, attractive colors, and size. This task is important to think about not only for creative thinking purposes, but also to get to know your brand. How do you brand yourself in an interesting, and imaginative manner that also sells?
2. Brainstorm a New Invention
Often in the creative advertising world, we think, “why has this product not been created yet?” or “why isn’t there a way to do this more efficiently?”. Why don’t you take a whack at filling that gap? Spend some time brainstorming gadgets that you believe will be beneficial to others. Make lists, sketch, and research. No matter how silly it may be, it will really expand your creative thinking when trying to earnestly come up with the next big thing. And who knows, maybe you will think up a great novelty that’s good enough to patent!
3. Play Like a Kid Again
Think of all the creative things you play with as a child. Legos, board games, PlayDoh and endless crafting apparatuses. As we get older, these little projects or breaks just to PLAY with something get pushed to the side. In truth, taking any object and creating something out of it is an excellent, simple, and fun way to get your creative juices flowing. In creative advertisingwe do this all the time, just without the colorful and fun tools to get us there. Grab some building blocks and take the time to make something, you’d be surprised how much your mind gets a work-out!